No business is completely immune to a crisis, large or small. Preparing for the worst is critical to ensuring that when things go wrong, communication is swift, consistent and accurate.
Social media has dramatically changed the playing field for crisis communications. The public essentially has become the media, snapping a picture of an event and broadcasting it to the masses along with their perspective and judgment - all in real time. And once such a message is submitted to the social media arena, it remains there indefinitely. But social media also provides a powerful method to get your company’s message out immediately and accurately to key audiences, thus stemming the potential damage a crisis causes. BDC will help you identify your potential vulnerabilities and then work with you to create a crisis communication plan that outlines the roles, responsibilities and protocols that will guide your company in promptly sharing information with your key audiences during an emergency or crisis.