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              No business is entirely immune to a crisis, large or small. Preparing for the worst is critical to ensuring that, when things go wrong, communication is swift, consistent, and accurate.
                                        Social media has dramatically changed the playing field for crisis communications. The public has essentially become the media, snapping a picture of an event and broadcasting it to the masses, along with their perspective and judgment, all in real time. And once such a message is submitted to the social media arena, it remains there indefinitely. But social media also provides a powerful way to get your company’s message out immediately and accurately to key audiences, helping stem the potential damage a crisis can cause.
                                        BDC will help you identify potential vulnerabilities and then work with you to create a crisis communication plan that outlines the roles, responsibilities, and protocols to guide your company in promptly sharing information with your key audiences during an emergency or crisis.